Business Opportunity Program FAQs

Business Opportunity Program FAQs

This program helps Alberta’s agricultural producers, new entrants, agri-processing companies and agricultural organizations expand and diversify by connecting with experts who can provide business information, advice and mentoring.

The Growing Forward 2 (GF2) Business Opportunity Program addresses four major industry priorities:

  • Business expansion and diversification: The program helps business owners identify new markets and opportunities to grow and diversify their business.
  • Market knowledge and opportunities: Business owners are enabled to anticipate and adapt to market trends, consumer demands and strategies that can positively impact their business.
  • Increased competitiveness: Business owners can access current information in areas such as financial assessment, business planning, risk management strategies, and other management practices to grow their business.
  • Industry growth and renewal: Attracting new entrants to agriculture and increasing investment in the industry supports robust future growth.

How are costs shared?

Eligible non-capital costs including feasibility studies for new opportunities, business plans (expansion and restructuring), market research, value chain development, marketing plans, business management coaching sessions and succession plans (once per farm business).

Established producers and processors will be reimbursed for 50% of consulting fees to a maximum of $5,000 per activity. Applicants can submit multiple projects to a maximum of $30,000 for the life of the program.

New entrants will be reimbursed for 75% of consulting fees to a maximum of $5,000 per activity. Applications can submit multiple projects to a maximum of $30,000 for the life of the program. Eligible costs include early-stage business assessments, business structure development, market research, pricing models, marketing plans, and business management mentoring or coaching.

Agricultural organizations will be reimbursed for 75% of eligible consulting fees to a maximum of $30,000 for the life of the program. Eligible projects include feasibility studies for new opportunities, market research and strategic planning.

Who can participate?

  • Producers in Alberta who have an established primary business in the production of crops or livestock.
  • Agri-food processors with an established processing business in Alberta.
  • New entrants into Alberta’s agriculture and agri-food industry who will have a primary business in production of crops or livestock, or a processing business.
  • Agricultural organizations primarily focused on agriculture and food

How do you start?

You are asked to apply to the program and submit a work plan before any funds can be approved.

You must submit your application prior to starting the activities listed in it.

Applications will only be accepted by mail.

Please contact the Ag-Info Centre at 310-FARM (3276) to find out more about the program.

For more information

Phone: 310-FARM (3276)

Email: GrowingForward@gov.ab.ca

Web: www.growingforward.alberta.ca

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